During my time at Barkley as a Data & Analytics Intern, I joined 12 other interns to pitch a campaign to Spirit Airlines. We were tasked to make Spirit Airlines relevant to millennials. Using Barkley’s strategy method, our team conducted brand research, developed creative strategies and coordinated social media and PR activations for the brand.
As a part of the activation sub-group, I pulled data for influencer statistics, researched costs for materials and planned basic travel logistics.
Another task of this project was to conduct media research on millennial consumers. Using MRIs and Mintel, I co-created consumer personas based on a variety of demographics and psychographics our team discovered on millennial consumers.
For a more in-depth look at the entire campaign strategy, contact firstname.lastname@example.org.